Vonage Tiptoes Into the UK

Vonage Holdings Corp. has discreetly launched its U.K. service. The voice-over-broadband specialist has not, though, officially announced the offering -- which is unusual for a company that's been particularly prolific at pumping out press releases (check out the firm's press center). At present the VOIP service, which launched on December 28, is available only through the company's new U.K. Website, with customer enquiries being handled by the firm's U.S. call center. However, the service provider has lined up some high-profile High Street partners and plans a national advertising blitz in the coming weeks.