everything about the european voip market: trends, startups, news and reviews


For SMBs, VoIP Is the Big Equalizer

In the not-so-distant past, it was nearly impossible for a small- and medium-size business (SMB) to get the same business communications capabilities as a larger enterprise. It's not that they didn’t want these capabilities: SMBs know that they have little room for error. A missed customer contact or a miscommunication between employees translates into losses on the bottom line. It was a matter of dollars and cents, however: Big companies’ vast resources seemed to give them a lock on the kinds of communications applications that delivered enhanced customer service, increased revenues and lower costs. Today, it’s a different story.


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